Bottled water brand encourages positive thinking.
via springwise.com
How many different ways can we sell water? "Taste of purity", "Spring of life", "Champagne of table water"... how about something more uplifting, like "a bottle of love"?
With an increasingly tougher job of cutting through to consumers, FMCG marketers are turning to fancier flavors, packaging and collaborations with charities/celebrities/brands. These brands are never going to claim the lion's share in the market space, but they are certainly a breath of fresh air.
I hope some niche shops in Singapore will soon carry A Bottle Of.
